![]() ^ Soma backers lap up stylish water filter.^ WATCH: Clean Drinking Water for All.^ a b c Product Spotlight: Soma Water."Full Circle Home Acquires Soma Combining Sustainability And Style". "6 everyday products that redefine eco-friendly design". Buy This Gorgeous Better-Than-Brita Water Filter That Began On Kickstarter. Charitable Water Filter Maker Soma Raises $3.7M Seed Round. ^ a b Soma: Beautifully innovative all-natural water filters.Bye bye, Brita: Sleek Soma water filter takes Kickstarter by storm. Hacking Kickstarter: How to Raise $100,000 in 10 Days. Forget Brita: Building A Better Water Filter. ^ a b c d e f g Fenzi, Francesca Louise.Magazine named Soma one of the "most audacious companies of 2013." Soma has also been profiled in Wired, Men’s Journal, GQ, Forbes, Business Insider, Mashable, Details, Greatist, Gear Patrol, Thrillist, Good.is, and The Huffington Post. The New York Times called Soma a "welcome change to the status quo" and Inc. Soma has also partnered with charity: water to donate clean drinking water to those in need through the sale of every filter. The filter was designed by David Beeman, who created the water formulas for Starbucks and Peet's Coffee. The filters are made from Malaysian coconut shells, vegan silk, and food-based PLA plastic, and are delivered to customers via a subscription service every two months. The carafe is contoured to fit hands and has a beveled edge to prevent spilling. The Soma water filtration system consists of a glass carafe and a biodegradable water filter. In November 2017, Soma was acquired by Full Circle Home, a home goods and cleaning supply company. Soma opened ordering to the public on September 16, 2013. In July 2013, Soma announced a $3.7 million seed round of funding, from investors including Baseline Ventures, Forerunner Ventures, Lerer Ventures, Collaborative Fund, Cowboy Ventures, Vast Ventures, Mindful Investors, and Tim Ferriss. Within the first nine days they had raised over $100,000, with an eventual total of $147,000 by the end of the campaign. Soma launched a Kickstarter campaign in December 2012. While cleaning up the mess with a dinner guest, Ido Leffler (the founder of Yes To, Inc), the two resolved to create a water filter that is well-designed, functional, eco-friendly, and delivered via subscription. ![]() He was too embarrassed to display his plastic water filter on the table, and when he attempted to decant the water into a glass carafe, the lid flew off the pitcher and water spilled on the floor. History ĭel Ponte received inspiration for Soma while hosting a dinner party. It was founded by Mike Del Ponte, Ido Leffler, Rohan Oza, and Zach Allia in 2012. Soma is a company that designs eco-friendly water filtration systems. For other companies, see Soma § Businesses and brands. This article is about the water filtration company.
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